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Branding through Twitter
Twitter is a social media site that you can use to brand a company and promote products. Twitter allows conversations to happen between multiple users, builds a network, and is constantly being updated...
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Hotels actively using Social Media
Being an active user in the world of social media will increase your company’s success, as long as you do it in the right way. Hotels are already figuring out how to maximize the benefits that come...
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“My Marriott Hotel”– Branding through a Social Media Game
Marriott International Incorporated was the first company to launch a social media game that targets employees and potential candidates. The article “Social media gaming – a recipe for employer brand...
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Domino’s Turning a Crisis into Company Success
Domino’s Pizza had quite the crisis on their hands after two employees filmed a video of them contaminating the ingredients while making a pizza and posted it on YouTube. The video eventually had over...
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Citigroup Improving Customer Satisfaction Through Twitter
As I mentioned in my first post, Twitter has provided companies another outlet for branding, building relationships and providing their latest news. The article “Citi Won’t Sleep on Customer Tweets”...
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Become Transparent
As many of us have mentioned in previous posts, transparency is essential to a company’s successful use of social media. With many people trusting companies less and less, being transparent with your...
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